SURTEX 2013: How to Set Up a Booth in 60 Seconds or Less

If you are wondering how to set up a booth for SURTEX in 60 seconds or less, please see the How To Video above. Okay, you’re right. It took us a little longer than 60 seconds, but thanks to our on-site photographer, Margaret Heck, and video ninja, Julianna Heck, you can enjoy it in 57 seconds flat. We had a great show. For us, it’s a bit of a family reunion with our girls arriving from finals at their colleges to help set up, man, and take down our booth … surely the dream vacation for any college student, right?!  Don’t worry, we pay them with our undying love and some excellent dinners.

We also reconnected with dear old friends, met some wonderful new friends, ate delicious meals, walked far, and laughed often. We even sailed with our SURTEX neighbors by Lady Liberty while a DJ was spinning 80’s disco tunes … which was a little surreal, since I actually began my illustrating career in New York humming to those very same tunes! (I was instantly transported to the joy of delivering final art to my agent, while dancing down the streets of New York listening to Gloria Gaynor on my Sony Walkman. But that’s another story.)

More about our experience at SURTEX 2013 in the next blog post. In the meantime, please press play above to join us under the Little Big Top, NYC, May 2013.


  1. alex June 4, 2013

    It was fun to see you again and meet your fabulous family Cathy! Your booth is again the BEST EVER! You’re truly an inspiration for many of us!

  2. Stacy Peterson June 4, 2013

    Hi guys! It was so great meeting my Texas neighbors all the way in NYC! You have a beautiful family and are all such nice, genuine people. And the booth design was out of this world! All the Best! Your new friend- Stacy :-)

  3. shari June 4, 2013

    Better than watching the Big Top go up! Quite a team effort.

  4. Annie Troe June 5, 2013

    LOVE LOVE! your video! I saw your booth at Surtex. It stopped me in my tracks!
    Much Success To You!

  5. Author
    Cathy Heck June 5, 2013

    Thank you all. We had a great time.

  6. muv June 11, 2013

    I like that the pole and supports were also decorated.
    Finishes off the booth nicely.

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