To continue with our Surtex saga: When we arrived at Jacob Javits, we went straight to our booth and were delighted to see this: Our boxes!
And from these boxes we were able to do this on the first set-up day:
Above from top left clockwise: 1. Cathy pulling out our pre-made ready-to-hang presentation boards 2. Ellen examining Jim’s very clever hanging system, hint: wire coat hangers 3. Ellen attaching Jim’s even cleverer shelf system for displaying product 4. Ellen preparing the fabric samples for mounting.
For the second day of set-up, we were able to add the finishing touches, and meet our Surtex neighbors. We’ll have more about our great new creative friends in the next post.
Above from top left clockwise: 1. Cathy adding tiny velcro sticker-onners to our 3d products so they wouldn’t fall on any of our licensees 2. The flowers arrived, which I had ordered a few weeks ahead from the official Surtex-approved flower purveyor, Big Apple Florist, and they were even prettier than the photo example I had sent with the “gift bag vase.” If our Welcome Home Noah gift bag had been available in England in the early 1900’s, I’m pretty sure Eliza Dolittle would have carried her flowers in one. 3. Ellen just couldn’t get excited about these large black stools that came with our booth, so we took a little trip to the SoHo Crate and Barrel and found … 4. these! And we were able to amazingly fit them snuggly into the trunk of a taxi and get them to our booth. So voila, there you have it: Surtex Booth #550.
Above: Our finished booth. Sort of feels like opening your summer lemonade stand – on steroids. Below: Showing new work to one of our favorite clients.
Below: Cathy and Ellen and some of our studio friends saying thank you to our visitors, and we’ll see you next year.