Introducing Alex and a Giveaway to Celebrate!


Emma’s brother collection, Alex, just arrived in the studio, and it is such a handsome group … perfect for the little man.  We are so pleased with the final outcome that we are giving away a group of three Alex keepsake products to one lucky winner at the end of this post.

Just as planned, the soft blues blend perfectly with the muted khakis. The navy accents are spot on.  We are imagining that someday, the recipient of this group will be pictured inside his baby book wearing his first navy blazer and khaki pants … and we’re pretty sure there will be some snips and snails in the pockets, so be sure to check before you throw them in the laundry.


Above is one of the illustrations from inside the baby book … This dapper gator cracks me up with his little top hat perched on his knobby noggin.  He’s all dressed up for the Alex Collection debut.  (Well, really he is dressed up for the Baby’s Celebrations page, but he’s multi-tasking today.)

Below are some of our favorite embellishments. From top left clockwise: 1. We are loving this embroidered argyle elephant on the brag book.  2. Another favorite is the embroidered zebra on the cloth frame, especially his broomstick tail.  3. The striped gros-grain ribbon and the herringbone giraffe dress up one of the photo albums. 4. The lettering for the baby books turned out great.  We always hold our breath about embroidered lettering until we see the samples … so now we can breathe … it’s readable and it feels great to the touch.


A favorite of mine is the First Year Calendar with Stickers.  It’s the best way to keep up with important milestones while juggling the little ones making the milestones.  I found that I could at least fill in one little square a day, and then record them later in the baby book.  And sometimes, when you don’t have time to write, just pop on one of these cool stickers.


So there you go … the Alex Collection!  We think it is appealing to two different kinds of parents … those who like to surround themselves with classic and traditional design and those who prefer modern and contemporary fashion.  Or if you are like me, a little bit of both!  You can find the Alex and Emma collections at specialty retailers around the US, as well as right here from our friends at C.R. Gibson.


This week, to celebrate the exciting debut of Alex, we are giving away the three handsome pieces above: a Keepsake Baby Book (and you can choose whether you prefer the tightbound or 3-ring version), a First Year Calendar with Stickers and a Brag Book.  Just add your comment in the comment-box below and we will pick a lucky winner randomly on Friday, March 18.   Good luck!


  1. Wendy R. March 13, 2011

    Oh, adorable! So simple but so stylish!! I probably won’t win being comment #1 and all… but hoping. :)

  2. Wendy R. March 13, 2011

    Would absolutely love to win!

  3. Danielle SG March 13, 2011

    This is just perfect for my new little nephew.

  4. Author
    Cathy March 14, 2011

    Hi Wendy,

    Don’t worry at all about being comment number 1, the winner is chosen using a random number picker software. Glad you like our new collection. :-) Cathy

  5. Natalie March 14, 2011

    So Precious.. Would love to win it, just started pages for my little boy.

  6. ShootingStarsMag March 14, 2011

    how adorable!! Thank you for the chance to win.

  7. ShootingStarsMag March 14, 2011

    Adorable! Thanks for the chance to win.

  8. Louisa March 14, 2011

    As my baby boy is off at college, I do NOT want to be in the drawing, but had to tell you how beautifully the collection turned out. I love to see all your hard work translated with success! And I love seeing what future little boys will have to look at, as they grow older. Ben’s first year is well chronicled in a Cathy HEck baby scrapbook. :-)

  9. Evan March 14, 2011

    How adorable!! This would be perfect for my little man!

  10. Amber March 14, 2011

    How adorable! This would be perfect for the baby showers I have coming up!

  11. Ellen Heck March 15, 2011

    Thanks for the sweet comment, Louisa!

  12. susanlanai March 15, 2011

    Adorable ~ perfect for a little boy!

  13. Michelle March 15, 2011

    This is great! I LOVE elephants!

  14. Jason March 15, 2011

    My sister (soon-to-be-a-mom) would love this!

  15. Shannon Wieneke March 15, 2011

    I would love to win! I just had a baby a month ago!

  16. Connie March 15, 2011

    This is so adorable! I would love to win this to celebrate my brand new grandson!

  17. angie March 15, 2011

    this would be perfect for my daughter who just had a baby last month

  18. Julie March 16, 2011

    What a masculine looking collection! PERFECT for my little man.

  19. Judy March 16, 2011

    My daughter would love this (as would my grandson!)

  20. Giant Sis March 17, 2011

    This is a great collection! I’d love to win it for my coworker who is expecting a son soon!

  21. Mandy March 17, 2011

    This is so so adorable!!

  22. The Knapps March 18, 2011

    How cute! Would love to win :)

    danielleaknapp at gmail dot com

  23. Taleah March 18, 2011

    So precious! Thanks for the great giveaway!

  24. Diana Bradford Hatch March 18, 2011

    This is so cute! I would love to win!

  25. Sarah March 18, 2011

    I would love to win this!!!

  26. Mary J March 18, 2011

    This is such a beautiful collection. Would love to win this for my best friend , who is having a boy in April.

  27. Mary J March 18, 2011

    This is a beautiful collection. Would ;love to win this for a good friend who is expecting a boy in April.

  28. Kristyn KIlcullen March 18, 2011

    This is so adorable I love scrap booking and would love to win this awesome giveaway! Thanks for the opportunity!

  29. Julianna March 18, 2011

    awesome giveaway! would love to win!

  30. Kyla Staggs March 18, 2011

    great giveaway would love to win!

  31. Hannah Gardner March 18, 2011

    The set is so perfect! We are expecting a baby in September, and I would love to win this to kick off baby’s first year:)

  32. Jessica March 18, 2011

    So cute! This would make such a great baby shower gift!

  33. Gladys Parker March 18, 2011

    Awe how sweet, I’d love to win!
    Gladys P
    sueparks2003 at gmail dot com
    sps1113 at yahoo dot com

  34. Lesli March 18, 2011

    These items are precious! Thanks for the chance!

  35. Beckee March 18, 2011

    I would L.O.V.E. to win this! I am expecting a baby boy any day now and this woudl be so ideal to win!!

  36. Keepsake Book March 22, 2011

    Wish to win this. Thanks Alex for his cute giveaway collection.

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