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Lesson #3: More on marketing: When is enough enough? Once you have your trade show theme brewing in your creative stew pot, most of your other marketing tools will fall right into place. We started with a fun trendy color story to use for our booth and our marketing: Dusty Turquoise, Coral and Kangaroo with a touch of Banana and

Lesson #2: Marketing works, so just bite the bullet and do it.  And speaking of biting … Every year, a few months before May, we think about our Surtex theme, and since we love food of all kinds, we might even begin with brainstorming about our Surtex Show Snack choices. I won’t say that we designed our entire circus-themed booth

Lesson #1: Check your booth signs before you leave your studio. We are maybe the slowest booth putter-uppers at Surtex, and it has really been cutting into our shopping hours. So this year, with our two college daughter helpers, as well as Jim, my really tall husband who can reach the top of the booth without a stool, we designed