Studio Life

A holiday greeting created from the Richmond branch of Cathy Heck Studio. Thanks Jules for bringing our little summertime bugs to life. Who knew fireflies could pack such a powerful punch?! Happy 4th of July everybody!

Lesson #4:  Make new friends. Our favorite part of Surtex is meeting the people who live around us for four days.  Not only do we learn trade tips and tricks, but we have made life-long friends from our trade show seasons. A new friendship at Surtex might start like this: “Oh my goodness, all of my artwork fell in the

Lesson #3: More on marketing: When is enough enough? Once you have your trade show theme brewing in your creative stew pot, most of your other marketing tools will fall right into place. We started with a fun trendy color story to use for our booth and our marketing: Dusty Turquoise, Coral and Kangaroo with a touch of Banana and

Lesson #2: Marketing works, so just bite the bullet and do it.  And speaking of biting … Every year, a few months before May, we think about our Surtex theme, and since we love food of all kinds, we might even begin with brainstorming about our Surtex Show Snack choices. I won’t say that we designed our entire circus-themed booth

Lesson #1: Check your booth signs before you leave your studio. We are maybe the slowest booth putter-uppers at Surtex, and it has really been cutting into our shopping hours. So this year, with our two college daughter helpers, as well as Jim, my really tall husband who can reach the top of the booth without a stool, we designed